Growth hacking is the term used to describe collection of smart experiments and processes aimed at building and scaling a company’s customer base and revenue through creative, innovative, and low-cost strategies.

Growth hackers trace their roots back to programming engineers. But they are much more than that. They are creative marketers, product managers, and data analysts as well. They are focused on a singular goal: finding the most effective and efficient way to grow a business. This often involves rapid experimentation across marketing channels, constant attention to product (re)development and an unending focus on building and engaging a company’s user base.

Most importantly, every decision a growth hacker makes is based on data. A growth hacker knows how and what to measure. They use analytics, landing pages, and A/B testing to understand their target customers’ habits and behavior. While they don’t make assumptions, they are instead obsessed with data, until they find the most effective solutions with the most potential for growth.

At CuriousLabs, we have an inherent desire to become our best selves. We build, we learn, we help each other, we share knowledge and actively participate in all things curious. This sharing and caring creates an environment where we and the organization grows and thrives.